INTERVIEW : JAMES VICTORE
James Victore is a man of action. He believes that learning about free jazz and liquor fermentation and speed-racing can make you a better designer, that graphic design is about experiences and stories and using your hands.
So you like time away from computers. Do you do all of your sketching and writing on paper?
Paper, and not in the studio. I’ll go to a bar or a restaurant. When I did the book, I left the studio every morning and I went to the park and sat for an hour, hour and half. I brought an idea, and I wrote longhand in one of these big sketchbooks. Then I would come into the studio and work during the day. Afterwards, at 4 or 5 o’clock, I’d go to my bar, sit with a beer or two, and refine it. Or write on a new idea. So it became this really nice process of every day. And it became a habit.
I can’t do the think-work in the studio. The studio’s for putting stuff together – for work-work. And if we’re not doing work-work, then we leave. How many great architecture ideas have been drawn on napkins? Because they’re free, they’re not thinking about work.